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How the Country Roots for College Football

nashvillegoldenflash

Hilltopper Legend
Dec 10, 2006
6,754
22
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Twice so far at the Upshot, we've published maps showing where fan support for one team begins and another ends -- once for basketball. Now we're pleased to offer another one: the United States according to college football fans.
Unlike professional sports, the college game is much more provincial, with scrappy regional programs dominating their corners of the country. Texas and Oregon are two of the most popular teams, but together they account for only 25 percent of territory in the lower 48 states. There is no team with a level of national support that approaches that of, say, the Yankees, the Boston Red Sox or the Los Angeles Lakers.
If you squint while looking at the college football map, you might even think you're looking at a state map. In the Southeast, strong programs like Alabama, Arkansas, Louisiana State and Oklahoma dominate their states -- and stop right at the border.
But there are enough exceptions to make this quite different from the state maps we all grew up learning. The Minnesota Golden Gophers have been so mediocre for so long -- failing to finish in the top 15 nationwide since the Kennedy administration -- that fans have moved their support to the Wisconsin Badgers. And Nebraska! They do love their Cornhuskers across much of the Great Plains.
But programs can divide a state, too. Seven colleges, led by the Longhorns, lay claim to at least some part of Texas. Elsewhere, some teams have managed to carve out bits of territory, extending only a bit beyond their campus: Vanderbilt around Nashville; U.C.L.A. on the west side of Los Angeles; and Oregon State, around Corvallis, south of Portland. Then there's the Northeast, with its relative lack of interest in college football. Once you're east of the Hudson, no team dominates, and many teams claim a small percentage of fans.
All told, 84 programs can reasonably claim to be the most popular college football team somewhere in the United States.
Like the other sets of maps, these were created using estimates of team support based on each team's share of Facebook "likes" in a ZIP code. We then applied an algorithm to deal with statistical noise and fill in gaps where data was missing. Facebook "likes" are an imperfect measure, but as we've noted before, Facebook likes show broadly similar patterns to polls (see link).

Note: Obviously, Western Kentucky has fans who reside in Bowling Green but according to this map the percentage is too small to be recognized. The same can be said for fans who reside in cities of the following universities: the University of South Florida, the University of Cincinnati, and Middle Tennessee. I'm sure there are many other schools in the country that are not recognized but these are the ones that I know of using the interactive map. As a fan of the MAC, I'm pleased to see all of the MAC schools recognized in their home towns and nearby communities with the exception of Miami University. Obviously, Miami's recent decline in football has a lot to do with it. But with WKU's recent football success, I'm surprised there are not more Topper fans living in Bowling Green. What will Western have to do in order to convert some of the UK and U of L fans over to the Toppers?

N.C.A.A. Fan Map
 
The answer to my question is stop losing to a team that is a 13 1/2 point underdog and start playing to your full potential.
 
A winning streak with no loses, including wins against powered five teams could be a tipping point. Unexpected wins combined with a famous coach and extraordinary play by an individual player or two can generate national media attention. WKU is located in a region populated with so many talented teams. Capturing the attention of fans outside their local demographic can be challenging. That said, national attention and Nielsen ratings could easily improve for a Cinderella team, particularly in a region of the US where basketball and football are the dominant entertainment options.
 
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